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I am a leader and strategist with 15+ years’ of client relationship, digital strategy, and project management experience combining strategic, operational, and technology expertise defining and directing mission-critical, web, mobile and offline programs. I have proven my ability to define and communicate digital and offline strategies to C level clients and executing their projects on time and within budget, building trusting long term client relationships. These skills allow me to support the strategic direction of the businesses with the relevant advertising, marketing, and technology programs. With my background I also ensure that we deliver search engine optimization, optimized web architecture, and regulatory compliance such as SEC/NASD, CAN-SPAM, and FDA 2253.

I coordinate with my client's other agency partners so that digital, offline, PR, and media efforts are all coordinated into a 360 program. We meet regularly to ensure that programs are in sync and calls to action have clear goals and analytics behind them. View the Projects and Clients Simon Metz has managed.
GE Capital homepage: full digital strategy, interaction design, visual design, content strategy, technical build project.
GE Capital UK home page: Pan European digital strategy, design, and build. Analytics and optimization
GE Capital homepage: full digital strategy, interaction design, visual design, content strategy, technical build project.
GE Capital homepage: full digital strategy, interaction design, visual design, content strategy, technical build project.
Nestle Waters North America: Digital strategy, interaction design, visual design, technical architecture.
Nestle Waters North America: Digital strategy, interaction design, visual design, technical architecture.
Dow Jones project to completely redesign user dashboards and info graphics
  • GE Capital homepage: full digital strategy, interaction design, visual design, content strategy, technical build project.
  • GE Capital UK home page: Pan European digital strategy, design, and build. Analytics and optimization
  • GE Capital homepage: full digital strategy, interaction design, visual design, content strategy, technical build project.
  • GE Capital homepage: full digital strategy, interaction design, visual design, content strategy, technical build project.
  • Nestle Waters North America: Digital strategy, interaction design, visual design, technical architecture.
  • Nestle Waters North America: Digital strategy, interaction design, visual design, technical architecture.
  • Dow Jones project to completely redesign user dashboards and info graphics
Recent engagements that I have managed


I am now an Engagement Director at HUGE a premier interactive firm in New York with a roster of clients that includes Pepsi, GE, Comcast, Pizza Hut, HBO, Nestle Waters, CNN, iVillage, AETV and many others. Engagement Management begins with the sales process, then overseeing project engagements while helping accounts grow organically. Engagement Directors at HUGE work to ensure that our client's brands are properly focused in the digital channel and continue to leverage other channels where appropriate. We work with all capabilities so that projects are staffed appropriately, and we also are responsible for forecasting and revenue recognition on a book of accounts. We ensure that the deliverables are of the highest quality and that client satisfaction is always addressed.

Before HUGE, I was Director of Delivery at Digitas Health, part of the Publicis Group. There I managed the design, development, and maintenance of web initiatives where I led teams of developing web site, portal, and email programs for pharma clients such as Bristol-Myers Squibb, Sanofi-aventis, and Roche.

I previously worked at IconNicholson as Delivery Lead where I managed teams on interactive projects for diverse clients such as Mass General Hospital, Nestle Waters and McKinsey & Co. At IconNicholson, I was part of a team which updated McKinsey's focus on the McKinsey Quarterly from a print journal with a digital presence, to a digital channel for the brand that had a secondary print component. I was also the SEO SME across a number of clients including MasterCard, McKinsey & Co, Nestle Waters, Forrest Labs, and Valspar Paint

Prior to IconNicholson I worked at Time Inc. Interactive which manages and developed content for most of Time Inc.'s premier sites time.com, people.com, and ew.com. At Time Inc Interactive I was the manager for SEO (Search Engine Optimization) where I drove SEO projects, built Best Practices documentation and worked with the development team to implement major changes in application and web coding to leverage data and optimize pages. To see more about my SEO experience and projects view the Search Engine Optimization page.

Prior to Time Inc. Interactive I worked at a division of Omnicom Media, C2 Creative, which developed and supported enterprise wide Content Management, Digital Asset, and Kiosk systems. My clients at Omnicom included U. S. Trust, Philips Lighting, Chrysler, Sony, Intel, and Cablevision.

Because of my work in CMS, SEO, and complex data systems while at IconNicholson and Time Inc. Interactive, I have become particularly interested in The Semantic Web and Meta Data structures to drive search and display functionality. This is critical in many of my client's monetization strategies.

View Simon Metz's profile on LinkedIn
Simon Metz's LinkedIn profile




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