Digital Platforms
Digital Platforms are a critical feature of any companies advertising and marketing efforts. It doesn't matter if you are a Fortune 500 global firm, or a regional player, B2B or B2C, a digital presence is a required component of your business's effort to attract prospects, retain current customers, and increase current customer's engagement. Digital platforms can consist of websites, micro sites, mobile platforms, kiosks and in-store digital, and social media implementations.
Digital Strategy
The most important phase in the design and build of a digital platform is to define the client's goals and create an accurate brief. It seems obvious, but client's goals are defined and will certainly shift, and as strategists we must advise our clients on the most appropriate platforms that will lead to success for their enterprise. Convincing a client to start with a major initiative may not be the right solution for an enterprise where digital is not a regular element of their marketing vernacular.
Often a quick win will be to design a site reskin and address low hanging fruit on website content. Allowing the client to use the quick win as a proof point can pave the way for larger scopes and ongoing engagement with digital becoming a component of every ongoing marketing and branding effort.
After the reskin tasks are implemented, or at least after positive feedback has been obtained from key stakeholders, a larger scale project, such as a full redesign, can begin with project discovery and vision so that all stakeholders are aligned.
Digital Strategy
The most important phase in the design and build of a digital platform is to define the client's goals and create an accurate brief. It seems obvious, but client's goals are defined and will certainly shift, and as strategists we must advise our clients on the most appropriate platforms that will lead to success for their enterprise. Convincing a client to start with a major initiative may not be the right solution for an enterprise where digital is not a regular element of their marketing vernacular.
Often a quick win will be to design a site reskin and address low hanging fruit on website content. Allowing the client to use the quick win as a proof point can pave the way for larger scopes and ongoing engagement with digital becoming a component of every ongoing marketing and branding effort.
After the reskin tasks are implemented, or at least after positive feedback has been obtained from key stakeholders, a larger scale project, such as a full redesign, can begin with project discovery and vision so that all stakeholders are aligned.
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