Simon Metz - Engagement Director

In today's data driven environment with many sites driven by a CMS, analytics packages, and some sort of workflow, it is critical that SEO work in context with these systems. Administrators need to ensure that content relevant for site users, and in demand by Google searches, is developed and available on sites. Once deployed, the administrator(s) and editor(s) need to leverage the analytics packages such as Omniture, Webtrends, or Google Analytics to define the success of the new content and methods to optimize it.

There are many consultants who offer Search Engine Optimization (SEO) recommendations for sites. I have the advantage having been the SEO implementation manager for a Fortune 50 firm and numerous SEO implementations leveraging large amounts of data, experience with many CMS platforms such as Vignette, Interwoven, SiteCore, DotNetNuke (DNN), and custom Java and .NET applications. I have worked on major site optimizations such as McKinseyQuarterly.com, People.com, InStyle.com, RealSimple.com, Parenting.com. He has also consulted on sites for Valspar Paints, Nestle Waters, Bristol-Myers Squibb, Sanofi-aventis and many other sites to optimize their performance in the major search engine indices. Many of SEO consultants offer recommendations which are detrimental to your site's performance and ranking.

• Hidden keywords
• Keyword spamming
• Static body text
• Large Flash components with Flash navigation
• Link farms

All of the above implementations might assist your site in the short term, but search engines will definitely catch on to these black hat recommendations, and you site can loose ranking and can even be removed completely from the search engine indexes. There are certain SEO standards that can be slowly implemented within a proper long term strategy that will aid in increased ranking and offer slow and steady incremental growth in quality referrals from the key search engines. Because this growth will follow industry standard SEO tasks, it is sustainable and will never bring unwanted attention from search engines.

Among the services that Simon Metz has performed on sites are:

• Complete SEO site audit of all code
• Audit report with current state of site and competitive analysis
• Optimize Flash content so that content can be spidered
• View site reporting tools and make recommendations to improve site data
• Organic and paid keyword recommendations based on your brand, content, and keyword popularity
• Content analysis: looking at static and dynamic content
• Site architecture analysis to leverage proper content and tagging
• Ongoing support after SEO standards are implemented

Contact me with any questions that you might have, and we can start a dialog about working together. Some of the sites that Simon Metz has managed and implemented SEO on are:

The McKinseyQuarterly SEO
Forrest Labs/Pharma SEO
Poland Springs Water Delivery SEO
Valspar Paints SEO
People.com SEO
InStyle.com SEO
EW.com SEO
Recipe Finder Application SEO
RealSimple.com SEO