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SEARCH ENGINE OPTIMIZATION
There are many consultants who offer Search Engine Optimization (SEO) recommendations for sites. Simon Metz has the advantage having been the SEO implementation manager for a Fortune 50 firm and he has the advantage of direct contacts at the major search engines as well as numerous SEO implementations across all sizes of sites. He has worked on major sites such as McKinseyquarterly.com, People.com, InStyle.com, RealSimple.com Sunset.com, Parenting.com. He has also consulted on thisoldhouse.com and many other sites to optimize their performance in the major search engine indices. Many of consultants offer recommendations which are detrimental to your site's performance and ranking.
  • Hidden keywords
  • Keyword spamming
  • Static body text
  • Large Flash components with Flash navigation
  • Link farms
All of the above implementations might assist your site in the short term, but search engines, in particular Google and Yahoo, will definitely catch on to these black hat recommendations, and you site can loose ranking and can even be removed completely from the search engine indexes. There are certain SEO standards that can be slowly implemented that will aid in increased ranking and offer slow and steady incremental growth in quality referrals from the key search engines. Because this growth will follow industry standard SEO tasks, it is sustainable and will never bring unwanted attention from search engines.
SEARCH ENGINE OPTIMIZATION SERVICES
Among the services that Simon Metz has performed on sites are:
  • Complete SEO site audit of all code
  • Audit report with current state of site and best in class comparisons
  • Optimize Flash content so that content can be spidered
  • View site reporting tools and make recommendations to improve site data
  • Organic and paid keyword recommendations based on your brand, content, and keyword popularity
  • Content analysis: looking at static and dynamic content
  • Site architecture analysis to leverage proper content and tagging
  • Ongoing support after SEO standards are implemented
Contact me with any questions that you might have, and we can start a dialog about working together. .
SEARCH ENGINE OPTIMIZATION SITES & APPLICATIONS
Some of the sites that Simon Metz has managed and implemented SEO on are:

Forrest Labs/Pharma SEO
Poland Springs Water Delivery SEO
Valspar Paints SEO
People.com SEO
InStyle.com SEO
Sunset.com SEO
Recipe Finder Application SEO
RealSimple.com SEO


You can also view the Simon Metz Search Engine Optimization Links > or SEO Tools > for additional links to SEO information.
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All images and content © 2007 Simon Metz
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